Microsoft’s Bing teams up with social-influence tool Klout

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Klout is one of those services people is social media love to detest but still it's incommunicable, in our opinion, to deny its role nor its growing influence. In short, Klout (https://www.lithium.com/products/klout) is a complex set of proprietary algorithms that "scores" individuals based on how influential they are in the online world. By using Twitter, Facebook, Flickr, YouTube, etc. your score reflects how important y'all are on the 'net.

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New Klout sidebar info in Bing

Microsoft'south Bing today has announced a new partnership with the company, which will bring Klout results into the search engine world. What for you lot ask? The idea is to basically weed out the "some guy on the internet" versus someone who writes on a topic professionally. Sometimes that's difficult for people who are not in the "know" of a field. From Microsoft:

"On Bing, we will surface Klout scores and influential topics for many of the experts in the People Who Know section of the sidebar. Klout every bit a social influence signal in the sidebar will actually help customers connect with the correct experts on the topics they are searching for."

Information technology's not a bad idea though we're sure lots of people will roll their eyes (looking at your Klout score is like Googling yourself on the cyberspace—no one does it, only really everyone does). Nosotros've stressed many times here at Windows Phone Key that just because 'someone on the cyberspace' says something, it does mean it's true. That'southward why we don't post every cruddy story on Windows Telephone from sketchy sites and why we came upwardly with the Rum'o'meter (in addition to using Tracour)—basically trying to add some accountability back to the game.

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Klout Score for Windows Phone

If you're new to Klout, you tin can head to their site and simply "login" with Facebook or Twitter to go your score. You lot can then apply some nifty third-party apps for Windows Phone to go along abreast of any changes (nosotros similar Klout Kikmeter and Klout Score the all-time).

It will be interesting to meet how this integration with Microsoft goes for Klout—it's one of the first major endorsements of the service past another major tech company and we suppose there is e'er room for Windows Phone to add native support should information technology catch on.

For further reading on how important Klout is becoming (and mayhap get a chill sent down your spine), you tin read Wired's splendid article 'What your Klout score really means'.

Source: Bing